Egmont is a Nordic media group with activities primarily in Denmark, Norway and Sweden. The group’s business areas include tv broadcasting, books and magazine publishing, film production, cinemas, and much more. But despite the broadness and complexity of the company, sustainability is high on the agenda in their way of doing business.
In Egmont’s 2025 strategy “Go Greener fast”, they have set a goal of reducing their climate impact, and the ambition is a full green electricity transition in their own operations. The first step is to invest in 100% green electricity by purchasing guarantees of origin. But Egmont’s green ambitions goes even further: They want to actively add new renewable energy to society.
As Egmont’s electricity consumption is lower than what corresponds to an entire solar park or wind farm, a traditional PPA solution was not an option. But with Energi Danmark’s new PPA Pool, new renewable energy suddenly became possible. By pooling Egmont’s consumption with several other companies’ consumption, Energi Danmark reached the critical mass which together covers the production from a newly constructed energy plant.
So, in 2021, Energi Danmark – with mandate from Egmont and 11 other companies – entered into an agreement with Better Energy regarding the construction of a solar park in Jutland.
With the agreement, Egmont and the other 11 customers have Energi Danmark as their direct counterparty. This means that Energi Danmark handles the entire setup, including the contact with the developer, the electricity supply itself and the risk management. As a result, all customers in the pool get a simple and clear settlement based on their actual consumption as Energi Danmark also handles balancing of consumption and production.
The solar park is expected to be completed in Q1 2023 and produce approx. 70,000 MWh (70 GWh) annually, corresponding to the electricity consumption for about 18,000 households. Egmont is currently looking into the option to do similar investments in new green electricity in Sweden and Norway.